People holding large 'Too Turnt Tea' branded Blow Ups at a party with confetti in the air.

We built the drink we wanted to bring to the weekend

NOCA started with a simple idea: there had to be a better option than hard seltzers and overly complicated cocktails.

Find NOCA
Three NOCA co-founders posing together with a graffiti-style background

Started from the bottom
now we here.

FOUNDED BY THREE COLLEGE FRIENDS WHO BELIEVED IN BALANCE, NOCA WAS BORN OUT OF FRUSTRATION WITH A CATEGORY FULL OF CARBONATION AND COMPROMISE.

SPOTTING A GAP BETWEEN SUGARY, FLAVOR-HEAVY FMBS AND BLAND, BETTER-FOR-YOU SELTZERS, THEY SET OUT TO CREATE SOMETHING NEW: NOCA — SHORT FOR NO CARBONATION — A SMOOTHER, MORE ENJOYABLE DRINKING EXPERIENCE THAT BROUGHT REAL FLAVOR AND FUN BACK TO THE CATEGORY.

WHAT BEGAN AS SCRAPPY BEGINNINGS IN THE NORTHEAST HAS GROWN INTO ONE OF THE FASTEST-GROWING FMB PORTFOLIOS IN THE COUNTRY.

NOCA HAS EVOLVED INTO A DYNAMIC BRAND HOUSE WITH FIVE DISTINCT LINES AND A COMMUNITY OF OVER ONE MILLION FOLLOWERS ACROSS ITS SOCIAL CHANNELS. GUIDED BY A DIGITAL-FIRST APPROACH AND A COMMITMENT TO LAUNCHING INTENTIONAL, HIGH-IMPACT PRODUCTS, WE MOVE FAST, THINK DIFFERENTLY, AND STAY DEEPLY CONNECTED TO OUR CONSUMERS. NOCA IS REDEFINING WHAT MODERN DRINKING CAN BE — BOLD, FLAVORFUL, AND FULL OF FEELING.

Not another hard seltzer.

Built for long weekends, late nights, and stories worth retelling.

No Bubbles

Easy-drinking and non-carbonated.

Real Flavor

made with real sugar and real fruit flavor.

Better stories

from boat days to backyard parties.
Logo for 'Too Turnt Lemonade' with colorful text on a white background

Too Turnt Tea

Bold Tea. Bigger Nights.

Bold tea flavor for nights that start with one and somehow end at sunrise.
GET TOO TURNT

Too Turnt Lemonade

The Life of the Party.

Bright flavor, easy drinking, and built for good times.
GET THE SQUEEZE

Weekend Water

Weekend Starts Here.

The drink that started it all. Smooth, easy-drinking, and always down for one more story.
START THE WEEKEND

Remember when...

People with arms interlocked while drinking NOCA
People grilling outdoors with a checkered tablecloth and cooler in the background
Two men in golf carts on a golf course
Group of friends socializing around a table with food and drinks on a rooftop with cornfield view.
Crowd at a concert with people raising their hands and taking photos.
People holding large 'Too Turnt Tea' branded Blow Ups at a party with confetti in the air.

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