
Started from the bottom
now we here.
FOUNDED BY THREE COLLEGE FRIENDS WHO BELIEVED IN BALANCE, NOCA WAS BORN OUT OF FRUSTRATION WITH A CATEGORY FULL OF CARBONATION AND COMPROMISE.
SPOTTING A GAP BETWEEN SUGARY, FLAVOR-HEAVY FMBS AND BLAND, BETTER-FOR-YOU SELTZERS, THEY SET OUT TO CREATE SOMETHING NEW: NOCA — SHORT FOR NO CARBONATION — A SMOOTHER, MORE ENJOYABLE DRINKING EXPERIENCE THAT BROUGHT REAL FLAVOR AND FUN BACK TO THE CATEGORY.
WHAT BEGAN AS SCRAPPY BEGINNINGS IN THE NORTHEAST HAS GROWN INTO ONE OF THE FASTEST-GROWING FMB PORTFOLIOS IN THE COUNTRY.
NOCA HAS EVOLVED INTO A DYNAMIC BRAND HOUSE WITH FIVE DISTINCT LINES AND A COMMUNITY OF OVER ONE MILLION FOLLOWERS ACROSS ITS SOCIAL CHANNELS. GUIDED BY A DIGITAL-FIRST APPROACH AND A COMMITMENT TO LAUNCHING INTENTIONAL, HIGH-IMPACT PRODUCTS, WE MOVE FAST, THINK DIFFERENTLY, AND STAY DEEPLY CONNECTED TO OUR CONSUMERS. NOCA IS REDEFINING WHAT MODERN DRINKING CAN BE — BOLD, FLAVORFUL, AND FULL OF FEELING.
Not another hard seltzer.
Built for long weekends, late nights, and stories worth retelling.
No Bubbles
Easy-drinking and non-carbonated.
Real Flavor
made with real sugar and real fruit flavor.
Better stories
from boat days to backyard parties.









